Strategic Marketing and Growth Advisory
Grow New Business
Attract more high-value clients and turn prospects into loyal customers through strategic efforts that build your brand and improve customer experiences.
Drive Digital Performance
Unlock digital channels and technology solutions to cultivate high-quality leads, nurture them through the sales funnel, and improve your return on investment.
Maximize Resources
Enhance your operational efficiency and effectiveness by optimizing your existing resources and developing sustainable operating models that are fit for purpose.
Joanna Irwin
Joanna is a global marketing executive and strategic advisor with significant experience leading marketing, communications, corporate affairs, digital, customer experience, and product strategy in professional services. She works with C-suite leaders to drive revenue growth, increase brand value, innovate through digital and AI, and achieve operational excellence. Joanna is a high-integrity leader, adept at maximizing opportunities for growth and improvement, influencing and gaining stakeholder buy-in, and inspiring and galvanizing teams towards shared objectives.
Partnering with C-suite executives to grow new revenue, drive digital performance, increase brand value, and leverage technology to achieve operational excellence.
Areas of Expertise
B2B & B2B2C
Strong experience marketing to business decision makers, selling through intermediated channels, and growing two-sided marketplaces.
Board Advisory
Guiding businesses through critical decisions and offering strategic insights for growth and market expansion.
Financial Services
15 years experience in marketing and product leadership for investment management and retirement businesses.
FinTech & HR Tech
Responsible for the development, rollout, and marketing of digital service offerings in financial advice and talent recruitment.
Global Perspective
Served as executive leadership team member for a Fortune Global 500 business with 80% of revenue outside of the US.
Human Capital
Led global marketing for the world's largest talent company and Brand Finance's most valuable HR brand.
Proven Success
Digital Innovation
Recognized with multiple STAR Awards for digital innovation from the Investment Management Education Alliance and a #1 ranking by MyPrivateBanking for digital strategy.
Strategic Global Growth
Led strategic marketing efforts to grow global business by €4B+ in new annual revenue, advancing to become the industry leader by revenue and one of the world’s fastest growing commercial services brands.
Reputation Management
Led communications and corporate affairs for publicly-traded company through an international ransomware cyber attack while maintaining a strong industry reputation.
Let's talk.
Contact Joanna for a complimentary consultation.